Stop Publishing Like a Robot (Until You Nail This First)

A few years ago, I followed all the “expert” advice.

Picked a niche.
Made a content calendar.
Published every Tuesday at 10 a.m. sharp.

And then… crickets. 🦗

No comments. No fans. No traction. Just me and my Google Docs, growing older together.

Sound familiar?

What You’ll Learn Here (a quick sneak peek 👇)

• Why publishing consistently isn’t enough (and might be hurting you)
• The truth about what actually builds traction
• How to find your “reader resonance” formula
• What to do before you even think about a content schedule

Let’s Talk About That Magic 4-Step Formula ✨

You’ve seen this one, right?

1. Choose a niche
2. Publish consistently
3. Gain traction
4. Profit

It looks clean. Logical. Sensible.
But here’s what it usually feels like instead:

1. Choose a niche
2. Publish consistently
3. Wonder where the heck everyone is
4. Keep publishing
5. Still nothing
6. Burnout
7. Ghost town
8. Give up 🙃

It’s not that consistency is bad. It’s just… not the thing that makes your writing take off.

Publishing bad content on schedule is like walking really fast in the wrong direction. You don’t end up where you want to go — you just get lost faster.

Stop Worrying About Deadlines. Start Obsessing Over Connection.

Let me give it to you straight.

If no one’s ever messaged you, emailed you, or commented saying:

• “That post hit me hard.”
• “Wow, I needed this.”
• “This was so good — do you have more?”

…then you’re not ready to publish consistently.

Not yet.

Because until someone feels something from your writing — whether it’s a laugh, a lightbulb, or a lump in the throat — you’re still guessing in the dark.

Sounds harsh? Maybe.
But think of it like this:

👉 Publishing before finding your voice is like a street vendor selling urine-soaked eggs in Central Park.

You can shout “FRESH!” all you want.
But if nobody stops to eat, what’s the point?

But Wait — Isn’t Practice Important?

Totally.

I’m not saying don’t write.
I’m saying don’t publish mindlessly.

Write every day. Test things. Play. Try weird stuff.

• Write something ridiculously funny.
• Write something vulnerable that scares you.
• Write like you’re texting your best friend at 1 a.m.

Then watch what hits.

Which post got a DM?
Which one made someone share it without you asking?
Which one got saved or bookmarked?

Those are your clues.
That’s the trail to follow.

So What Should You Do Instead?

Here’s what I wish someone told me earlier:

1. Ditch the weekly publishing guilt trip.
Don’t force content out just because it’s Tuesday. You’re not a content vending machine.

2. Focus on resonance first.
Your job isn’t just to write — it’s to connect. Ask yourself, “Would I share this if I didn’t write it?”

3. Study what works.
Look at your stats — yes, really. If no one saw your post, maybe it was the title. If they clicked but bounced? It wasn’t the title — it was the content.

4. Go slow to go far.
Your first 10 great posts will teach you more than 100 forgettable ones. Slow down. Craft. Sharpen your edge.

Real Talk: Are You Proud of What You’re Publishing?

Here’s a gut-check I still use today:

Before I hit publish, I ask:
“Am I proud of this? Like, would I send it to my favorite writer?”

If the answer’s no, I wait.
I rework it. I rewrite it. I sleep on it.

Because the Internet doesn’t need more meh.
It needs more you — the clear, weird, real you that only shows up when you care.

💡 One post that makes someone feel seen is worth more than 50 that get scrolled past in silence.

Final Thoughts (and a Tiny Pep Talk 💬)

So if you’ve been beating yourself up for not sticking to a posting schedule…
Stop.

You’re not lazy. You’re just early in the game.

Give yourself space to explore.
Write stuff you’d actually want to read.
Then, when something hits — double down.

You don’t need 50 mediocre posts.
You need one that sticks.

Consistency is powerful — but only when you know where you’re going.

So go find your voice.
Then unleash it. 🔥

Your turn:
Have you fallen into the “publish consistently” trap? What helped you break free — or what’s still holding you back?

Let’s chat in the comments 👇
Or hey, DM me. I read everything.

✅ Like this kind of brutally honest, slightly weird writing advice? I’ve got more.
Subscribe to my newsletter and let’s turn you into someone whose writing actually gets read.

📝✊ You’ve got this.