I Don’t Dance on TikTok—But My Articles Make Me $20K a Month

I wasn’t supposed to be a writer.

Back in high school, I told my English teacher I wanted to write for a living. She laughed. Not in the cute, encouraging way—more like, “Good luck with that, kid.”

Fair. I had zero natural talent. My essays were meh. My grammar was questionable. And let’s not even talk about structure.

But I had this irrational belief that I could figure it out.

Twelve years later?
That belief paid rent. And then some.

• I graduated First Class Honours.
• I signed a book deal.
• I built a six-figure solo business.
• I’ve got over 100,000 people reading my stuff.

And the best part?

I write for a living.

The Shift: I Stopped Trying to Do Everything

Look, I didn’t go viral.

I didn’t spend 10 hours a week optimizing hashtags.

I didn’t post 17 “value bombs” a day on LinkedIn.

What I did do?

I built my entire business around ONE powerful skill:
Long-form writing.

And not the academic kind either. I mean the kind of writing that makes strangers say: “Take my money.”

Here’s the exact system I use (and teach) to run a $15–20K/month solo business without burning out:

My One-Person Business OS: The Power of ONE

I don’t do chaos. I do clarity.

Here’s my 4-part business engine:

• One clear positioning statement
• One high-impact long-form article
• One email newsletter that builds authority
• One offer document my dream clients can’t resist

That’s it.
No fluff. No funnels. No content calendars from hell.

I call it my “Power of ONE” system. Clients call it “too simple.”
I call that a compliment.

Because here’s the truth:

Simplicity scales. Complexity kills.

When you remove 99% of the noise, you start to move. You stop drowning in options. You start building momentum.

And momentum? That’s money in motion.

My Sales Team Doesn’t Sleep (And I Don’t Pay Them)

I’ve got 367 salespeople working for me right now.

They never call in sick.
They don’t ask for raises.
And they sell my stuff while I’m sleeping, lifting weights, or smashing durian in Malaysia.

Wanna know who they are?

They’re my long-form articles.

Yep. Each piece I write is a 1,000-word machine that:

• Attracts leads
• Builds trust
• Converts strangers into superfans
• Sells my products and services
• Brings in recurring revenue

Every article is an investment. Some hit big. Others flop. But they all compound.

I get paid to write. I get paid to sell. I get paid to build an audience.

And I don’t need a team, a manager, or a 10-step funnel to do it.

The Secret Sauce? Trust

I once had whisky with the Timor-Leste Ambassador to Singapore (long story). We talked geopolitics, entrepreneurship, and how doing business in Southeast Asia is basically a trust game.

And that got me thinking:

In a world full of filters, hype, and hot takes—who do you actually trust?

Not the guy dancing on Instagram.
Not the girl posting 14 reels a week.
Not the AI bot that churns out 200 LinkedIn posts a day.

You trust the person who sits down and writes.

Who explains. Who explores. Who thinks.

Long-form writing builds depth. It transcends language, politics, borders. It’s still the universal handshake of trust in a digital world.

But Wait—Isn’t AI Replacing Writing?

Short answer: kinda.
Long answer: not the writing that matters.

MIT ran a study where people had to write essays using:

• AI
• Search engines
• Just their brain

Guess who flopped the hardest?
Team AI.

They reported:

• Cognitive atrophy
• Weak memory
• Poor critical thinking
• No connection to their own work

Why? Because AI makes things easier—but also emptier.

I use AI. It’s a tool. But I don’t let it think for me.

Writing unassisted is my mental gym.
It sharpens clarity. It trains creativity. It builds conviction.

And it’s just more fun. (Plus, no one wants to read a glorified auto-summarizer.)

No Credentials? No Problem.

I don’t have a marketing degree.
Or a writing diploma.
Or a coaching certification.

But I’ve built:

• A writing-powered business
• A 100K+ audience
• A profitable coaching offer
• A life I don’t need a vacation from

So if you’re waiting for permission to start?

Stop.

Solopreneurs don’t wait to launch. We write to launch.

We use long-form writing to:

• Unpack our weird little genius
• Showcase our value
• Attract the people who vibe with our message

And maybe—just maybe—eat durian while passive income rolls in.

Here’s Your Takeaway

You don’t need to be a literary genius.

You just need to:

• Write honestly
• Write clearly
• Write like a human talking to another human

Do that consistently?

And you’ll build an army of invisible salespeople working for you around the clock.

TL;DR — Your Long-Form Writing Starter Pack

The “Power of ONE” Framework:

• 🧭 One positioning statement
• ✍️ One deep, valuable article
• 📩 One authority-building newsletter
• 💼 One irresistible offer doc

Why it works:

• It’s simple
• It builds trust
• It sells for you
• It scales with you

👉 Want to turn your writing into income, authority, and audience growth?
I built a free email course to help you weaponize your words.
Let’s make your next sentence your most profitable one.